Seeing Yourself in a Shared Micromobility Role

In 2019, NABSA, launched the Workforce Diversity Toolkit for Bikeshare and Shared Micromobility. Created in cooperation with the Better Bike Share Partnership (BBSP), the toolkit includes case studies of best practices from the industry, questions for self-evaluation, and further resources.

With this toolkit, NABSA called attention to the issue of workforce diversity, featured the leading work that organizations in shared micromobility are already doing to meet this goal, and most of all helped organizations take the necessary steps toward building a more diverse industry at all levels of leadership and operations.

At the 2022 NABSA conference in Guadalajara, Mexico, NABSA’s Diversity, Equity, and Inclusion (DEI) Committee hosted an interactive workshop that aimed to understand the current state of diversity, equity, and inclusion in the shared micromobility industry’s workforce, what resources are needed, and how NABSA can best support DEI-related work in the industry. Based on the feedback from this workshop, NABSA’s DEI Committee, in partnership with BBSP, plans to update and relaunch the Workforce Diversity Toolkit with both Spanish and French translated versions. 

As part of NABSA’s update to the Toolkit and strategy to increase diversity in the shared micromobility workforce at all levels, we are also launching a blog and social media series that spotlights jobs in shared micromobility throughout the year. We’re calling this series “Workforce Diversity Wednesdays,” where NABSA will post interviews with individuals in the shared micromobility industry highlighting their work and role with the hopes of encouraging more diversity and representation in the field. 

Kicking off our first Workforce Diversity Wednesday is Waffiyyah Murray with the City of Philadelphia – Office of Transportation, Infrastructure, and Sustainability. Waffiyyah is a current NABSA Board member and NABSA’s DEI Committee Chair. 

Learn about how she came to her role, her favorite things about her role, and what has surprised her most below:

How did you come to arrive at working in shared micromobility and your current role?

I started working in shared micromobility in 2015 when Indego first launched here in Philadelphia. I led bike safety and education programming for Indego teaching people how to ride a bike and leading group rides throughout the community while at the Bicycle Coalition of Greater Philadelphia. I then transitioned over to the City of Philadelphia in 2017 first as the Indego Community Coordinator leading community engagement, then I managed the Better Bike Share Partnership, a national initiative focused on equity and access in shared micromobility before transitioning into my current position as Indego Program Manager where I oversee the bikeshare system for the city.

What is your favorite thing about your job?

I love when someone comes up to me and says they rode one of the Indego bikes the other day for the first time and enjoyed it, or they’re excited about the new station in their neighborhood. It really shows the growth and impact of the program. Shared micromobility can provide access and joy for so many people and I’m thankful to work in this field.

What has surprised you most about your job? 

Honestly, before working in the shared micromobility field I assumed that everyone rode bikes all day or that you had to be a super cyclist to be a part of this industry. What I’ve learned is that this is far from the truth. I enjoy biking and bringing that joy to others, but that’s not my entire job. There are several other transferable skills that can make someone a great candidate for my position or any job in this field. I feel this is very important to share because often people avoid applying for positions in the biking and shared micromobility field because they think it’s not for them or don’t see themselves represented in the work. I commend organizations such as NABSA and the Better Bike Share Partnership for the work they do to showcase the diversity of the shared micromobility field so that folks can see them represented and know that this is for them.

Stay tuned for our next installment of Workforce Diversity Wednesday and engage with the series on Twitter, LinkedIn, and Facebook with hashtag #WorkforceDiversityWednesday.