Why are you interested in being a NABSA Board Member?

Bikesharing and micromobility are a deep passion of mine and the core of my career in transportation. And NABSA has an extremely important role to play in convening and unifying its stakeholders and pushing important research and advocacy. I also love NABSA’s uniquely collaborative, multi-sector make-up with government, industry, and non-profits, which is similar to my own history working in all three sectors. This will be my 10th year of attending, speaking, and participating in NABSA and I felt like I had the experience and relationships in the space to really be useful and maybe even some new ideas to contribute. Further, now that I am an independent consultant now working to help multiple NABSA members on cutting-edge technologies and issues in the space, I feel like I am well-positioned to help.

What skills and experience would make you a good NABSA Board Member?

I think the three things I bring that will serve the NABSA board and its members in the micromobility space are deep and diverse experience, strong relationships, and new ideas. I’ve been working in bikeshare and micromobility for for 15 years in diverse roles (researcher, urban planner, GM of operations, and policy leader) for diverse organizations: non-profits, government agencies, and private operators big and small. I’m also familiar with the differing perspectives of these groups, but also where they intersect and where they can best work together on common goals. I feel like I know and understand many of NABSA’s members from across the country and across the spectrum of member types and I can work effectively with them. Finally, I’m eager to contribute some new ideas to the mix that I have been working on with some fellow members, things like growing our coalition of political support, piloting transit transfer fare technology, and insurance cooperative to lower the high price of insurance.

Why are you interested in being a NABSA Board Member?

As a city with one of North America’s largest micromobility programs, Seattle has an interest in staying at the forefront of micromobility policy, best practices, research, and more. I look forward to connecting with peers and colleagues across sectors, as well as ensuring NABSA is a strong, well-run organization itself.

What skills and experience would make you a good NABSA Board Member?

I have been the Shared Mobility Program Manager at the Seattle Department of Transportation for four years, a time period over which Seattle has seen a 178% increase in shared micromobility ridership. For the last year I have chaired NABSA’s research and data committee, helping to produce the annual state of the industry report, publish a new research needs statement on the economic impact of shared micromobility, and hosting researcher knowledge sharing sessions. I’ve also served on the finance committee, ensuring NABSA is a fiscally sound organization.

Why are you interested in being a NABSA Board Member?

I would like to continue my Board work as the Chair of the Conference Planning Committee and in my efforts to recruit more members to the organization. Furthermore, it is important to continue to engage various levels of government to establishing micromobility as a full fledged form of public transportation and I wish to further those efforts. I believe in the NABSA mission and feel that I have been a positive contributor to it for the years I have served on the Board. I hope to build on this momentum for the next two years

What skills and experience would make you a good NABSA Board Member?

Through my time with NABSA I have gained skills related to conference planning, convening groups of people to grow their programs, member engagement, government relations, program and project management, group facilitation, active transportation infrastructure design and implementation. I woukd like to keep building and applying these skills over the next two years.

Why are you interested in being a NABSA Board Member?

I’ve spent the past 15+ years aligning cycling with community — most recently as Director of Compliance & Technical Writing at CycloChrome, a Montréal-based social enterprise responsible for the assembly and maintenenance of the BIXI fleet. With NABSA coming to Montréal this October, I saw a timely opportunity to help the association connect best-in-class operations with concrete social impacts, and will be given a presentation with co-presenters at this year’s conference. I have been pleased with my engagement with NABSA so far and am curious as to what board participation looks like!

My team works at the intersection of public systems and community benefit—running large-scale fleet maintenance, training new bike mechanics while providing them education opportunities, and piloting cargo-bike mobile workshops that bring our services to businesses and communities throughout the city. Serving on the Board would let me contribute a practitioner’s perspective on equity, governance, and measurable results, while championing collaborations between cities, operators, and social enterprises. I am curious about the ways other cities have addressed these subjects, and view the NABSA board as an opportunity to learn as well as to contribute.

What skills and experience would make you a good NABSA Board Member?

Operational credibility: CycloChrome has supported BIXI at industrial scale for the past 15 years (production floor, wheels, racking), including lessons from Montréal’s first winter BIXI season.

Governance & compliance: I build systems that stick—information architecture, naming/metadata standards, policy rollouts, security practices, and automation. I’m procedure-minded and transparent in my approach. I have served on many boards in the past, and have also worked as a professional chairperson for orgs handling multi-million dollar budgets and have been asked to teach workshops on board governance and parliamentary procedure.

Education: I co-created training that moves people from entry-level to skilled roles (the first trade degree in bicycle mechanics in Canada) in the hopes of standardizing and legitimizing the profession which I hold dearly.

Funding & partnerships: I prospect, structure, and report on grants/partnerships (municipal, Caisse/Desjardins, PME-MTL, corporate). I’m used to turning ideas into budgets, milestones, KPIs, and board-ready dashboards.

Communication & technical writing: I produce bilingual annual reports, policy docs, and one-pagers that win buy-in from city staff, operators, and community orgs—clear, concise, and data-driven.

On a personal note, I split my time between Montreal and Vermont, and therefore have a certain perspective on both Canada and the US.

Why is being a board member of NABSA important to you?

I am interested in becoming a NABSA Board Member because I’ve always been motivated to do things differently, with a focus on the greater good: that’s what NABSA represents to me. Bikeshare is not only a transportation solution, but also a way to bring equity, justice, and positive change that can impact generations to come.

By contributing to the organization of the annual conference in Montréal and connecting with other committee members, I have experienced firsthand the value of collaboration within NABSA, which further inspires my candidacy for the Board.

I stand against the status quo and believe in always going the extra mile to make mobility more accessible and meaningful for people. I also bring a diversity of perspective: as someone based in Montréal, working within a Canadian non-profit whose goals are rooted in performance, expertise, innovation, and care for its users, I am committed to translating these experiences into ideas and approaches that can benefit the entire community NABSA serves.

My daily work is more than just a job. Fun is one of my top priorities in life, and bikeshare fills that space for me. It’s not just about moving people, but about inspiring them, connecting communities, and contributing to something much bigger.

What experience or insight do you bring to your position on the board?

I believe my skills and experience make me a strong candidate for the NABSA Board. My expertise lies in public relations and marketing, I have worked to bring people together, strengthen visibility and amplify impact. At BIXI Montréal, I’ve led PR for launches, events, community initiatives, and emergencies making sure campaigns not only reach people but actually engage them. Organizing the NABSA annual conference in Montréal was a highlight: working with committee members, coordinating details, and seeing it all come together was a real learning experience.

I’ve built strong networks and connections across municipalities, community partners, and industry peers, and I know how valuable it is to exchange ideas across different realities. Working in a Canadian non-profit has taught me how to balance innovation, performance, and care for users, while staying flexible and handling unexpected challenges without losing focus on results.

With my experience in communication, stakeholder management, and collaboration, I’m excited about the opportunity to contribute to NABSA in a way that’s meaningful, fun, and forward-thinking.

Why are you interested in being a NABSA Board Member?

I believe shared micromobility is essential to building equitable, sustainable cities. For many years, NABSA’s leadership has been vital for our industry, and I want to help continue and strengthen that work beyond my current participation on the US policy committee. As the leader of a small for-profit operator, I see both the promise and the challenges of running programs that must balance financial sustainability, community needs, and public–private partnerships. I’m very interested in bringing the perspective of small businesses to the board to ensure NABSA reflects the diversity of its members and the full range of experiences across the industry.

What skills and experience would make you a good NABSA Board Member?

As CEO of Pedal Movement, I’ve grown a company that operates bikeshare programs and community mobility hubs in partnership with local governments and the people we serve. My background spans program management, policy research and advocacy, community organizing, and organizational leadership. I bring practical experience navigating municipal contracts, building strong teams, and keeping equity at the center of operations — all from the vantage point of a smaller operator. I would bring a collaborative, mission-driven approach to the board and work to amplify the voices of operators like mine while advancing NABSA’s broader goals.

Why are you interested in being a NABSA Board Member?

I am committed to advancing shared micromobility because I believe it plays a central role in shaping sustainable, equitable, and resilient cities. As Operations Director of ECOBICI, one of Latin America’s largest bike-share systems, I have firsthand experience, first with Clear Channel (from 2018 to 2022) and now in Grupo Expansion since 2022. Joining the NABSA Board offers me the opportunity to bring Latin American perspectives into the heart of North American leadership, learn from peers globally, and help shape industry standards that foster safer, more accessible, and more efficient micromobility for all.

What skills and experience would make you a good NABSA Board Member?

• Over 7 years leading operations for ECOBICI (from SmartBike Director in Clear Channel through Operations Director at Grupo Expansion), with responsibility for scaling up fleet size, densifying service areas, optimizing distribution, and maintaining high reliability and user satisfaction.
• Strong experience in performance metrics: driving local availability, utilization, and operational balance of bicycles; ensuring maintenance, infrastructure maturity, and customer engagement, which directly aligns with NABSA’s focus on standards, reliability, and data-driven decision-making.
• Proven ability to work cross-sector: coordinating with government agencies, city planners, technology providers, and community stakeholders; successful in implementing phases of expansion, innovation pilots, and user growth in complex urban environments.
• Commitment to inclusivity and sustainability: under my leadership, ECOBICI has expanded into under-served areas, improving mobility options for diverse populations, reducing emissions, and integrating sustainable practices, which would add value to NABSA’s mission of advancing shared micromobility.

Shannon MacLeod is an experienced political and policy professional with a diverse background in local, state, and federal advocacy. She served as Policy Director and later Chief of Staff for the Mayor of New Hampshire’s largest city, where she played a key role in developing and implementing policies on ​transportation, economic development,​ and affordable housing. Shannon has held leadership positions on multiple presidential campaigns and senior roles in several local​, federal and statewide political campaigns, bringing extensive experience in campaign strategy​, paid communications and grassroots engagement.

What do you love most about working for NABSA? 
I’m really excited to join the NABSA team and be part of the work to expand the micromobility options that make our cities more sustainable, connected, and livable. Micromobility options make a real difference in people’s daily lives and contribute to transportation systems that work for everyone, and I can’t wait to work with people who care about this mission as much as I do!

What experience or insight do you bring to your position with NABSA?
I bring a mix of hands-on implementation and policy and advocacy experience to NABSA. I’ve had the opportunity to work directly with municipalities as they’ve navigated implementing bikeshare and scootershare programs and helped write successful federal funding requests that include significant investments in bike infrastructure. I’ve also created and implemented advocacy strategies and worked closely with lawmakers to shape policy outcomes to support more sustainable and welcoming communities.

Connect with Shannon:
Shannon@nabsa.net