Laura Krull


Sector: Government

Why are you interested in being a NABSA Board Member?

NABSA is one of the few places where governments, non-profits and the private sector come together to learn from one another. We are increasingly at a place in the industry where we need more partnerships and collaboration, both between operators and governments, and between cities and government agencies, for bikeshare and scootershare to succeed. I want to be a part of helping shape the future of micromobility.

What skills and experience would make you a good NABSA Board Member?

As Bikeshare Coordinator for MTC (the San Francisco Bay Area MPO), I manage the contract for the Bay Wheels system, which operates in San Francisco, Oakland, San Jose, Berkeley and Emeryville. Recently, MTC announced it is investing $20M into the Bay Wheels system, and as we wrap up contract negotiations, I have a lot of lessons learned from that process that would be valuable for other cities, agencies and non-profits to consider. As many bikeshare systems are looking towards either their own contract negotiations or new RFPs all together, I want to facilitate more opportunities for coordination, collaboration and information sharing so that we can feel more empowered in ensuring that we can create the best bikeshare systems going forward. Given the amount of uncertainty in the bikeshare industry, I believe it is important for governments and non-profits to rely on each other for information so that we can have more insights into the operations of an industry that can sometimes feel like a black box.

In addition, working for a regional governmental agency, I will bring a lens that includes not just the larger cities like San Francisco, but also the smaller cities and counties that are eager to bring micromobility into their jurisdiction but uncertain about how to do so successfully.