Why is being a board member of NABSA important to you?

I’ve been the Director of Marketing and Community Outreach of Bike Share Pittsburgh for 10 years. I’ve had the pleasure of attending every NABSA Conference since 2015, and have volunteered on the conference planning committee for 2 years. I would love the opportunity to serve on the NABSA Board as my passion for the micromobility industry extends beyond Pittsburgh. Two of my closested colleagues David White and Sara Khalil have both served on the board, and I know how important their work has been to connecting with other cities, stakeholders and vendors in our industry. I’ve built my career in bikeshare and I’d be excited to play a larger role in our industry.

What experience or insight do you bring to your position on the board?

I have a background in marketing, communications, community outreach, and nonprofit leadership. I believe I offer a unique perspective that’s focused on the rider experience, branding, and system identity; I am very interested in ridership and revenue growth opportunities within the share micromobility industry. Furthermore, my 10 years of experience in this industry gives me a level of context that is increasingly rare in our industry, and my skill set in marketing, communications, and outreach can help the Board to facilitate growth in micromobility across North America.