Why are you interested in being a NABSA Board Member?

I am committed to advancing shared micromobility because I believe it plays a central role in shaping sustainable, equitable, and resilient cities. As Operations Director of ECOBICI, one of Latin America’s largest bike-share systems, I have firsthand experience, first with Clear Channel (from 2018 to 2022) and now in Grupo Expansion since 2022. Joining the NABSA Board offers me the opportunity to bring Latin American perspectives into the heart of North American leadership, learn from peers globally, and help shape industry standards that foster safer, more accessible, and more efficient micromobility for all.

What skills and experience would make you a good NABSA Board Member?

• Over 7 years leading operations for ECOBICI (from SmartBike Director in Clear Channel through Operations Director at Grupo Expansion), with responsibility for scaling up fleet size, densifying service areas, optimizing distribution, and maintaining high reliability and user satisfaction.
• Strong experience in performance metrics: driving local availability, utilization, and operational balance of bicycles; ensuring maintenance, infrastructure maturity, and customer engagement, which directly aligns with NABSA’s focus on standards, reliability, and data-driven decision-making.
• Proven ability to work cross-sector: coordinating with government agencies, city planners, technology providers, and community stakeholders; successful in implementing phases of expansion, innovation pilots, and user growth in complex urban environments.
• Commitment to inclusivity and sustainability: under my leadership, ECOBICI has expanded into under-served areas, improving mobility options for diverse populations, reducing emissions, and integrating sustainable practices, which would add value to NABSA’s mission of advancing shared micromobility.