Why is being a board member of NABSA important to you?

I am interested in becoming a NABSA Board Member because I’ve always been motivated to do things differently, with a focus on the greater good: that’s what NABSA represents to me. Bikeshare is not only a transportation solution, but also a way to bring equity, justice, and positive change that can impact generations to come.

By contributing to the organization of the annual conference in Montréal and connecting with other committee members, I have experienced firsthand the value of collaboration within NABSA, which further inspires my candidacy for the Board.

I stand against the status quo and believe in always going the extra mile to make mobility more accessible and meaningful for people. I also bring a diversity of perspective: as someone based in Montréal, working within a Canadian non-profit whose goals are rooted in performance, expertise, innovation, and care for its users, I am committed to translating these experiences into ideas and approaches that can benefit the entire community NABSA serves.

My daily work is more than just a job. Fun is one of my top priorities in life, and bikeshare fills that space for me. It’s not just about moving people, but about inspiring them, connecting communities, and contributing to something much bigger.

What experience or insight do you bring to your position on the board?

I believe my skills and experience make me a strong candidate for the NABSA Board. My expertise lies in public relations and marketing, I have worked to bring people together, strengthen visibility and amplify impact. At BIXI Montréal, I’ve led PR for launches, events, community initiatives, and emergencies making sure campaigns not only reach people but actually engage them. Organizing the NABSA annual conference in Montréal was a highlight: working with committee members, coordinating details, and seeing it all come together was a real learning experience.

I’ve built strong networks and connections across municipalities, community partners, and industry peers, and I know how valuable it is to exchange ideas across different realities. Working in a Canadian non-profit has taught me how to balance innovation, performance, and care for users, while staying flexible and handling unexpected challenges without losing focus on results.

With my experience in communication, stakeholder management, and collaboration, I’m excited about the opportunity to contribute to NABSA in a way that’s meaningful, fun, and forward-thinking.