Marketing, engagement, and communications strategies for shared micromobility systems should be customized for the community and riders that they serve. Join us on December 10th at 2pm ET for this virtual event where panelists will discuss the importance of understanding their market, how customized plans can drive growth, and what equity elements to consider according to the particular goals of the system.
Participants
- Laura Mallonee, Moderator, Membership & Engagement Director – NABSA
- Ana Sylvia Castro Canavati, Head of Marketing – Grupo Expansión Mobility
- Cai de Ridder, Senior Planner, Bike Share Toronto – Toronto Parking Authority
- Liliana Lopez, General Manager – RTC Bike Share
- Jae Watkins, Marketing Manager – Lyft Urban Solutions