Meet Karly Nygaard Peterson – the 2021 Meddin Emerging Researcher Scholar
We're happy to announce the recipient of the 2021 Meddin Emerging Researcher Scholarship - Karly Nygaard-Petersen! Karly's research centers around what drives the long-term adoption of micromobility devices and how to help cities use those devices to better their communities. Learn more about her below!
Passionate about mobility and a serial innovator, Karly Nygaard-Petersen’s doctoral research focuses on primary factors in shared micromobility adoption in urban populations. She aims to understand what will drive the long-term adoption of new mobility modes in urban centers, ultimately aiming to support cities globally to become better equipped in implementing strategies for first and last-mile transit options that are both smart and truly zero emissions.
Nygaard-Petersen is also a brand and marketing strategist with BCAA and Evo Car Share. She partners with technology firms, designers, artists, entrepreneurs, and other marketing gurus to share compelling stories in the mobility arena. After working for nearly two decades in marketing and strategic ventures, Nygaard-Petersen believes that micromobility has the potential to be the next big (disruptive) thing.
In 2015, she was a key driver in the launch of Evo Car Share – North America’s fastest-growing car share. An experiential marketing specialist, she has garnered partnerships with major brands and events such as Lululemon’s SeaWheeze and Skookum Music Festival. Nygaard-Petersen is a celebrated leader within the BCAA team, her work contributing to winning the BCAMA Marketer of the Year in 2016.
The Meddin Emerging Researcher Scholarship will be offered on an annual basis. Click below to learn more about the scholarship and how to apply for it in the future.