Member Spotlight: Red Bike Innovates with Ebikes, Equity Programs, and Community Partnerships
Red Bike is the most fun way to get around Greater Cincinnati. They have 59 stations over 2 states and 3 cities, with 400+ classic bikes, and 100+ ebikes. They are also working hard to have the best bikeshare equity program in the country. They hope to get there, and they hope you try to catch them!
Red Bike was one of the first cities to roll out the BCycle electric bike last year. Their riders love them. They saw a 33% increase in rides after the ebikes were on the streets.
Their equity program Red Bike Go has really taken off. Last year, 28% of all Red Bike rides were by Red Bike Go members. They also supported a massive group bike ride, with 100 free Red Bikes, as part of Red Bike & Green – Cincinnati’s 100 Blacks on Bikes community ride.
This March, they will be opening the Red Bike Market Center at Findlay Market. Findlay Market is one of Cincinnati’s most cherished institutions. Through a unique partnership with the Market, Red Bike is assuming the information desk duties at the market, which will allow them to have in-person Red Bike customer service 6 days a week. Jason Barron, Red Bike Executive Director, says “the Red Bike Market Center will be great for all of our members, but it will be especially convenient for our Red Bike Go members to sign up, renew, and service their memberships.”
When asked what Red Bike likes most about being a NABSA member, Jason replied, “All of the super-cool, badass bikeshare people, of course. It is a pretty great feeling to be surrounded by a group of likeminded folks trying to do a little good in the world. Our NABSA friends provide a sounding board for new ideas, a wealth of best practices and discarded “good tries” (we’ve had a bunch of those), and some unbelievably high standards to try and match or exceed. You are all doing amazing work. Crank on!”