NABSA members and bikeshare are doing great things in their communities and we are spreading the word across our membership and beyond. The NABSA News highlights best practices, member stories, tech innovations, and more to improve your systems and to share our successes with the broader public. Our goal is to get you the information you need to have successful bike share systems.
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April 27, 2016
IN THIS ISSUE:
Welcome to the inaugural edition of the NABSA newsletter! NABSA members and bikeshare are doing great things in their communities and we are spreading the word across our membership and beyond. The NABSA News will highlight best practices, member stories, tech innovations, and more to improve your systems and to share our successes with the broader public. Our goal is to get you, our members, the information you need to have successful bike share systems.
Like you, we’ve been busy since we saw many of you in Chicago last year for our annual conference. In December 2015, NABSA board members participated in a strategic planning session, using input provided by all our members. Based on the strategic planning session, we are focusing on the following areas:
- PR & Communications – We all benefit when bikeshare is presented accurately and positively in the media. We will be working with a professional PR firm to help shape a positive message for all our systems. For instance, in March, the Washington Post ran a skewed op-ed regarding the costs and benefits of the Capital Bikeshare system. We helped DC counter the negative story and published a rebuttal in the Post a few days later. Our new project will get us out front on the PR effort and promote the benefits of bikeshare for both targeted audiences and the general public.
- Data Collection and Sharing – There is a wealth of important data we all individually collect that can be beneficial to everyone. We recently conducted and reported back the results of our 2015 system surveyproviding valuable information on sponsorship, finances, membership, marketing, and more. We also supported Mitch Vars and his terrific work on the General Bikeshare Feed Specification (GBFS), allowing developers to integrate realtime bikeshare data to app developers to make bikeshare even better. In 2016, we will be working with True Bearing to produce more sophisticated products including: a template survey that cities can distribute to members providing information that can be shared across systems, a more robust annual system survey, distributed data analysis that harnesses the power of hundreds of students across the country.
- Best Practices Library – We are on track to become the one-stop shop for our members for key documents, having collected hundreds of RFP’s, operating and equipment contracts, sponsor proposals and contracts, regional MOA’s, feasibility studies, and more.
- Advocacy – NABSA has identified four policy objectives for 2016:
- Make it easier for local governments and non-profits to leverage private contributions and access federal transportation funds to build, expand, and operate bike sharing systems.
- Increase the number of people and employers utilizing bike share as a transportation option by making bike share memberships eligible for pre-tax reimbursement for both employer and employee. And ensure that individuals can select to allocate a portion of their pre-tax commuter benefit to bike share and a portion to transit without having to choose one or the other.
- Support the federal and local policy initiatives of key partners to build safe cycling infrastructure and encourage active transportation.
- Ensure the structure of legislation passed by Congress to increase the use of public-private partnerships for building transportation is structured in a way that bikeshare can benefit from the program.
- 2016 Annual Meeting – Our 2016 conference will be held Thursday, Nov. 10 through Friday, Nov. 11, with a special preliminary day for new bikeshare programs and those looking into starting them, as well as a set of technical and field workshops on Wednesday, Nov. 9. Look for more conference details soon!
This email dropped in your inbox is for you. Let us know what you’d like to see here and if you have a story to tell about your system, your community, or bikeshare in general. Then read about it in future issues!
Thanks for being a part of NABSA and for everything you do to make bikeshare great!
The Need for Innovation
Pedelec bikeshare bikes aren’t the evolution of bike-sharing, but rather a complementary service for those wanting a little extra assistance to get to their workplace, home, event, etc. without sweating or tiring themselves. It will surely bring new demographics of people into bikeshare that wouldn’t have considered using it previously as well as make the bikes more useful to existing customers. A complementary pedelec bikeshare feature will help shorten the distance between origin and destination that for some would otherwise be too far, too hilly, or too strenuous to do it without electric assistance. Pedelecs are one more reason now to take bikeshare and one less reason to not take a car.
GREENbike, Salt Lake City
Last May when GREENbike expanded by 34% in SLC, ridership increased by 292% (see attached graph). And average daily checkouts at every station increased by 105%.
If you’re interested, check out our 2015 Annual Report!
In 2015, 30,000 people rode 200 GREENbikes more than 106,000 times in less than nine months (April – Dec). And we had more than 100,000 rides in less than eight months. More than two trips per-bike per-day (TBD) for the season with peak months near 3.5 TBD. And our 25 stations sold more than 34,000 annual and 24-hour passes.
Tantalus is a famous Honolulu landmark, with an infamous 4-miles-straight-up climb to the top. At the recent Tantalus Time Trial race, a bikeshare cyclist challenged a competitive triathlete runner in a race to the top. Who won? Read on to find out!
“Corporate Memberships and Sponsorships”
April 8, 2016
NABSA President Nicole Freedman was joined by Paul DeMaio (Capital Bikeshare/Metrobike LLC), Aaron Ritz (Indego), and Patrick Kelsey (Hubway). Each discussed how they are incentivizing corporate memberships and structuring corporate sponsorships to grow and sustain their systems. If you are a NABSA member, check out the KnowledgeShare portion of our website for the presentation slides and stream the video or audio of the entire webinar.
May 20: WEBINAR: Bikeshare & Equity
July 1: WEBINAR: Bikesharing on College Campuses
August 12: WEBINAR: Cost Savings
September 23: WEBINAR: TBA
November 4: WEBINAR: Transit Development Planning
November 10-11: NABSA ANNUAL MEETING – Austin, TX
December 16: WEBINAR: Bikeshare Equipment Lifecycle Planning
“Bikeshares Are Worth Investing In” – Washington Post, March 11, 2016