DOWNLOAD THE CONFERENCE SCHEDULE HERE!

Session Information

Wednesday, August 30th, 2017

Registration: 8-9am, Centre Mont-Royal, Third Floor

Bikeshare 101: Developing Bikeshare from the Ground Up: Workshop

REGISTER HERE

For cities and groups thinking of launching or in the planning phases, this session aims to provide you all the basic information you need to know from vision to launch.  Join other bikeshare newbies for presentations and discussion about how to make your launch as successful as possible.

Time: 9am-11am

Location: Centre Mont-Royal, International I

Led By Peter Topalovic, City of Hamilton

Additional Speakers:

Sean Wiedel- City of Chicago, Aaron Ritz- City of Philadelphia/Better Bikeshare Partnership, Sara Studdard- Explore Bikeshare

Please register for this event.

Bixi On-Bike Tech Tour: Ride + Q&A

REGISTER HERE

Take a tour with Bixi staff and experience the best bicycle and bikeshare infrastructure Montreal has to offer.

Time: 9am-11am

Location: Meet in the lobby of Centre Mont-Royal @ 9am for departure

Led By Bixi staff

Please make sure to register for this event.

Behind the Scenes: 8D/Motivate Open House + Q&A

REGISTER HERE

You’ll be welcomed with coffee and croissants starting at 9am. After a brief tour, you’ll hear an update about each of Motivate’s core business lines: marketing, operations, and technology. After a brief Q&A, you’ll be escorted back to the conference site together, arriving by 11 am.

Time: 9am-11am

Location: 416, de Maisonneuve ouest, Bureau 1008, Montréal, QC

Getting there: Motivate’s office is a short 10 minute walk away from Centre Mont-Royal in the Summer Building. If you’re taking Bixi, the nearest station is located at the corner of Rue de Bleury and Boulevard de Maisonneuve O. The closest Metro stop is the McGill stop on the Green #1 line, our office is three blocks from the McGill stop. Please take the elevator up to the 10th floor.

Please register for this event.

Behind the Scenes with PBSC: Facility Tour and Q&A

REGISTER HERE

An opportunity to see behind the scenes of PBSC headquarters and ask everything you’ve wanted to know. PBSC will be providing a shuttle from the conference venue to their facility.

Time: 9-11am

Location: 1120 Boulevard Marie-Victorin, Longueuil, QC

Please register for this event.

Conference Opening Plenary by Presenting Sponsor, PBSC Urban Solutions

Time: 12pm-12:45pm

Opening Keynote: Mayor of Montreal + Luc Sabbatini, PBSC, Presenting Sponsor

NABSA Annual Meeting and Rapid Fire Session

1 slide/1 minute announcements from each NABSA member highlighting a big accomplishment or innovation of the past year. Member voting for board seats and proposals will also take place at this time.

Time: 12:45-1:45pm

Location: Salon Cartier I&II, Centre Mont-Royal

NABSA Updates

Hear about the exciting directions NABSA will be headed in the year to come from the new Executive Director. Hear NABSA legislative updates from PeopleforBikes and about NABSA Public Relations from Mixte Communications.  Learn about NABSA’s great plans for the Annual Conference in 2018!

Time: 1:45-2:45pm

Location: Salon Cartier I&II, Centre Mont-Royal

Led by Samantha Herr, Executive Director, North American Bikeshare Association

Afternoon Keynote and Discussion

Mia Kohout, General Manager, Vancouver Bike Share Inc.

Title of the talk: “Canada, Bike Share in Canada & Bike Share’s Next Big Moves”

Canada is a vast country with only a small handful of major cities. Enhance your NABSA experience by learning about Canada’s geography, demographics and experiences in bike share, and how it compares to bike sharing in the US. You will also learn about the wet west coast of Canada and how Vancouver’s system is doing after 1 year of operations, and we’ll brainstorm and discuss action plans for the next big moves in the bicycle sharing industry.
Mia Kohout is the General Manager of Vancouver Bike Share Inc, better known as Mobi by Shaw Go, Vancouver’s new public bike sharing program. She is also the co-owner & Editor-in-Chief of Momentum Mag and the founder of Bike to Work Week in Metro Vancouver.

Time: 3-4pm

Location: Salon Cartier I&II, Centre Mont-Royal

NABSA Reception, Sponsored by Motivate

Join us at Auberge Saint-Gabriel in Old Montréal for refreshments and good conversation! This is an opportunity to experience a unique venue in a happenin’ part of town. Complimentary drinks and bites will be served.

Time: 5-7pm

Location: Auberge, 426 St-Gabriel, Montréal

Thursday, August 31st, 2017

Registration + Breakfast: 8-9am, Centre Mont-Royal, Third Floor

Morning Plenary: The Future of Bikeshare Panel

Time: 9-10:30am

Location: Salon Cartier I&II

Panelists: Gian-Carlo Crivello-PBSC, Ryan Rzepecki- Social Bicycles, Justin Ginsburgh- Motivate, Lee Jones- BCycle, Krysia Solheim- nextbike, Jillian Irvin- Mobike, Maggie Gendron- Limebike, James Moore- SPIN, Wanxin Chen- ofo, Philipp Meyer-Schmeling- Noa Technologies, Drop Bike- Qiming Weng, Elana Boehm- Zagster

Break-Out Session 1

Taste of the Future

Time: 10:30-11:30

Location: Salon Cartier I&II

Moderator: Josh Squire, Cyclehop, NABSA Board Member

Speakers:

Alison Cohen, President & CEO, Bicycle Transit Systems: “The Future of Bike Share”

Bike share in the US has gone through waves since 2007. It started as the potential of continuing the European advertising business model, which never took hold. The initial efforts expected non-funded bike share, which also did not go anywhere early on. Then, models that used public funding for capital stepped in, which became the norm until NYC. Now, we see a mix of funding, and the wave of VC funding that is coming. This talk will talk about trends in business plans and operations in the past, to help inform where we might be going in the future.

Alison Cohen is a veteran of the US bike share industry, leading the way since 2008. She was a founder of Alta Bicycle Share (now Motivate) and now leads Bicycle Transit Systems. She has 3 daughters under 5 and holds the Guinness World Record for Fastest Half Marathon Pushing a Triple Stroller.

Kyle Rowe, Bike Share Program Manager, Seattle Department of Transportation: “Seattle’s Free-Floating Bike Share Pilot”

This presentation will include a brief summary of Seattle’s bike share history, and then quickly jump into Seattle’s pilot to permit free-floating bike share companies. Next, we will discuss how Seattle developed the permit requirements and how we are regulating it day-to-day. Lastly, we’ll cover some of the unanswered questions that North American cities considering free-floating bike share should be thinking about.

Kyle started his career designing bikeways and writing Seattle’s Bicycle Master Plan. In late 2016 Kyle stepped into the role of bike share program manager for SDOT, and since then has shutdown one system and launched 4(?) new systems in Seattle.

Sam Terry, Founder, LID Helmets: “Unfolding the answer to helmet wearing amongst bike-share users”

This presentation will look at some of the obstacles bike-share cities face with helmet use, why some do better than others, why mandatory helmet laws aren’t the answer and what can be done to get more people to protect themselves, without forcing them to do so.

Sam is the Founder of LID Helmets – an urban cycle helmet brand which takes away the hassle of helmets and puts style back into them. LID Helmets is launching in late-2017 and looks to provide urban, commuter cyclists the perfect safety solution.

 Brendan Sullivan, VP Global Demand, Noa Technologies: “Global Bike Share – The Data Driven Approach”

Global bike share will evolve at its fastest pace over the next 18-24 months. The biggest change in this period will come from the application of IoT to Cloud technology and leveraging data and science to solve the last mile of transportation problem through the bike. With the inevitable death of the dock, bike share programs and fleet operators will embrace a data-driven solution to solve their operating and scalability problems. As programs move toward a hybrid approach to bike share, it will be data science that will enable bike share programs to fundamentally alter the shape of global transportation.

Brendan Sullivan has over twenty years of experience in B2B technology solutions. He has worked extensively in fleet management, including serving as VP of Global Marketing for FleetMatics (a Verizon company). With extensive experience in private-equity backed software-as-a-service (SaaS) companies, he has helped corporations, public sector customers and educational institutions use software to improve the operating results and lower their costs. Brendan has a passion for cycling and is also a partner in a retail bike shop in Chicago, IL, Higher Gear.

Bringing Equitable Bikeshare to Bedstuy

This panel style session will cover best practices and key learnings from our two years of working together as featured in the latest NACTO report, Bringing Equitable Bike Share to Bedstuy.

Time: 10:30-11:30

Location: International I

Moderator: Beth Heyde, NYC Department of Transportation

Panelists:

Beth Heyde, NYC Department of Transportation

Beth Heyde is Director of Logistics of the New York City Department of Transportation Bike Share Program where she oversees Citi Bike’s operations, and facilitates expansion planning and public engagement. Beth believes bike share programs offer solutions to many complex interconnected urban mobility issues, and have the capacity to bridge gaps in transportation, providing socioeconomic, environmental, and health benefits for individuals and cities at large.

Anne Krassner, Education and Outreach Manager, Citi Bike: “Citi Bike’s Community Engagement and Equity Strategies”

This presentation will outline the different initiatives Citi Bike has launched to address equity in bike share.

Anne Krassner is an urban planner from Brazil working with sustainable transportation in NYC. She is currently the Education and Outreach Manager at Citi Bike, where she coordinates different community engagement initiatives and affordability programs.

Benjamin Gonzales, Interfaith Medical: “Bike Share as a Public Health Intervention”

Bike share can be both a new workforce development and patient engagement opportunity for an organization to empower its employees and patients to improve their physical and mental health and well-being through increased activity and mobility. This presentation is a case study of one community hospital’s work as a proof of concept that can be modeled by other healthcare providers, non-profits, and employers to provide a bike share subsidy as either an employee wellness benefit or client service.

Mr. González leads the department of Grants Management at Interfaith Medical Center, where he has worked for five years in preparation for a post-baccalaureate premedical program. He has more than 10 years’ experience writing and editing for non-profit and for-profit companies; he received his bachelor’s degree in English from Yale.

Transit Integration

Time: 10:30-11:30

Location: International II

Moderator: Sean Wiedel, City of Chicago, NABSA Board President

Speakers:

Kellyn Wardell, WE-Cycle: “WE-cycle as Part of Multi-modal Transit”

WE-cycle is in its fifth year and has worked diligently to progressively and creatively integrate transit options in their community. The presentation will detail three transit integration efforts which include route/service integration, media passes, and mobile integration.

As Program Manager, Kellyn oversees and handles pass sales, customer support, sponsorship management, transit integration processes, and marketing efforts.

David White, Executive Director, Healthy Ride: “Transit Integration Hierarchy”

This will be a quick outline of possible levels of integration between transit providers and bike share providers.

David is a lifelong cyclist who has always been fascinated by the gains that can be made at the intersection of the public, private, and government sectors. David joined Pittsburgh Bike Share in February 2015 and launched Healthy Ride in May 2015. He has a masters degree from Carnegie Mellon in Public Policy and Management.

Jake Sion, Transit

Claudia Setubal, Data & Evaluation Manager, Bicycle Transit Systems: “TAP and Go: Integrating Metro Bike Share & Transit Access Pass in Los Angeles”

Transit integration has been at the core of the Los Angeles Metro BikeShare plan from the beginning. The project is now entering its third phase that will fully integrate fare systems, allowing customers to have connected bike share and transit accounts.

Claudia Setubal is the Data and Evaluation Manager for Bicycle Transit System. She oversees the analytics infrastructure and optimizes operations for bike share system in Philadelphia, Los Angeles, and Las Vegas, in addition to managing the evaluation of pilot initiatives and equity programs. She developed many of Indego’s equity programs, including the cash payment program and the Access Pass.

Break-Out Session 2

 How to Maximize Sponsorship and Advertising Sales: Workshop

Time: 11:30-12:30pm

Location: Salon Cartier I&II

Presented By:

Frederic Turgeon, Ted Sponsorship

With his experience at EFFIX (Montreal Canadiens and Evenko), Frédéric Turgeon started TED SALES AND MARKETING in 2011 (now known as TED SPONSORSHIP).

In the past, Frédéric occupied many key roles at Newad; He was responsible for business development for the four divisions of Newad (OOH, content, web and experiential) and maintaining the customer base. He also held the position of Sales Director, Indoor Advertising, where he led the sales team, served as a trainer and designed strategic plans for customer targeting.

In addition to this, Frédéric has held the position of Senior Account Manager with the Corporate Sponsorship Department of the Montreal Canadiens, that included managing relations between clients and the organization and building sponsorship programs.

Frédéric has acquired a unique expertise by touching on several spheres of marketing (media, experiential and sponsorship). His diverse background has enabled him to work in the entertainment industry in the Montreal and Toronto markets over the past 15 years, and to build a strong and accessible network across the country. Frédéric has a unique profile, a unique experience on a national, regional and even local scale, enabling him to identify and choose engaging sponsorship opportunities that are “consumer” focus and above all relevant to his clients.

Luc Quetel, Chief Operating Officer  & Director of Media, PBSC Urban Solutions:

Luc Quétel is familiar with innovation! His entire career is built upon new application development in advertising and technology. Luc is now deploying his imagination to help develop the bike-sharing industry. Luc joined PBSC in September 2016 as Chief Operating Officer and in charge of strategy for media sales with more than 25 years of media experience.

As Vice President, Commercial Operations at Télécité from 1991 to 1997, he was part of the launch of the first international digital display network in Montréal’s metro cars, a system based on light-emitted diode (LED) technology. This product was then used in Paris, Mexico and Hong-Kong networks. In 1998, Luc started his own company specializing in digital advertising in airports – Passeportmedia. Once again, it was a world premiere: using the most recent liquid crystal display (LCD) technology, the first-ever advertising display network was established in Montréal and Calgary airports. In 2005, Astral Media bought Passeportmedia and Luc headed as General Manager for airports at Astral Out-of-Home. After being promoted to Vice President to various departments for Astral Out-of-Home, he became President within the division of Bell Media from 2013 to 2016.

Justin Ginsburgh, VP Business Development, Motivate: 

Justin Ginsburgh is Vice President for Business Development at Motivate, the operator of the largest bike share systems in North America including including Citi Bike in New York City. Prior to his current role at Motivate, Justin led the launch and day-to-day operations of Citi Bike. Currently, Justin works with cities and clients to launch, expand and finance new bike share systems across the North America.

 

The “Perfect” Site

Time: 11:30am-12:30pm

Location: International I

Moderator: Kristen Camareno, Forth Worth Bikesharing, NABSA Board Secretary

Speakers:

Paul DeMaio, MetroBike: “Station siting – criteria for a successful location”

Station-based bikeshare systems have significant requirements of the built environment for street, sidewalk, and park locations. Considerations include station dimensions, sunlight, pedestrian access, off-set to the face of curb and Fire Department infrastructure, rebalancing proximity, etc. This presentation will discuss station siting criteria developed through much trial-and-error to find the elusive “perfect” station site.

Paul DeMaio is a D.C.-based transport planner who founded MetroBike, LLC in 2004 and has since worked with public and private sector clients on developing bike-share systems in the U.S. and abroad. DeMaio co-authored the public tender which created Capital Bikeshare in 2010 and continues to consult the locality owners of the regional service.

Scott Edwards, Manager, Public Bike Share, City of Vancouver: “Searching for Space”

Finding space for bike share is rarely easy. In Vancouver, the availability of street space is becoming increasingly limited as demand is high for competing uses of space. This has resulted in the City seeking space on private property through development and re-zoning, facilitating space for future PBS stations both within and beyond the current service area.

Scott Edwards has over 20 years of experience in municipal engineering with a focus in transportation and public space, bringing innovative projects and programs to Vancouver’s enhance vibrant public realm. Scott has been instrumental in the planning, development, and implementation of public bike share in the City of Vancouver over the past decade.

Claudia Setubal, Data & Evaluation Manager, Bicycle Transit Systems: “Building a Multi-dimensional Station Report Card”

An in-depth look at Indego’s scoring system for stations that balances trips, farebox recovery, and equity goals to assess the health of each station in addition to the system as a whole.

Claudia Setubal is the Data and Evaluation Manager for Bicycle Transit System. She oversees the analytics infrastructure and optimizes operations for bike share system in Philadelphia, Los Angeles, and Las Vegas, in addition to managing the evaluation of pilot initiatives and equity programs. She developed many of Indego’s equity programs, including the cash payment program and the Access Pass.

 

Krysia Solheim, Business Operations Manager for North America, nextbike: “Using user data to site stations in Cologne, Germany”

nextbike’s KVB-RAD bike share system in Cologne, Germany was designed as a flexible system, but launched in 2015 as a free floating one. We are now using user data to site 100 station locations across the city.

Prior to nextbike, Krysia worked on climate change and sustainable transportation planning with the City of New Haven Engineering and Transportation Departments through her consulting company. She has a BS in Environmental Science from the University of Arizona and a Masters of Environmental Management from the Yale School of Forestry & Environmental Studies.

The People That Make It Happen: Human Resources and Customer Service Insights

Time: 11:30am-12:30pm

Location: International II

Moderator: Mirte Mallory, WE-Cycle, NABSA Board Member

Speakers:

Emily Gates, Director of Operational Strategy, Motivate: “Help! I need somebody. Help! Not just anybody: Building a modern and effective customer service operation”

With over 28 million trips in 2016 and on track to beat that number handily this year, Motivate needed to bring its customer care into the modern era with new tools and a better feedback loop between what our customers experience and what we do about issues when they arise in the field. Self-help, better customer communication, and guided help services are the name of the game these days in customer service at Motivate.

Emily has been in four roles in two years at Motivate- Systems Performance Specialist, Hardware Product Manager, and Hubway General Manager prior to her current role. She has a masters in transportation from MIT, wrote a thesis on using incentives to reduce SOV commuting behavior, and was a business analyst for IBM in a prior life.

Ian Smith, Bicycle Transit Systems: “Mediums & Messages in Customer and Team Communication”

The success of bike share is driven by the experiences of the millions of daily commuters, casual riders, and everyone in between. OurIan has supported the launch of bike share in Philadelphia, Las Vegas, and Los Angeles, and currently coordinates customer service for all three cities. Over the past two years Ian has been piloting the development of programs to incentivize riders to make balancing more efficient.team supports a diverse customer base from business clients purchasing bulk passes, to daily riders without internet access paying for their bike share pass in cash. I will review the tools we use to support a broad range of customers, and how our support team communicates internally to effectively manage customer support for multiple cities.

Ian has supported the launch of bike share in Philadelphia, Las Vegas, and Los Angeles, and currently coordinates customer service for all three cities. Over the past two years Ian has been piloting the development of programs to incentivize riders to make balancing more efficient.

Lunch Keynote by Conference Platinum Sponsor, Social Bicycles

Time: 1-1:30pm

Ryan Rzepecki, CEO, Social Bicycles

Title of talk: “Defining and achieving success in a rapidly changing industry”

Over the last year bike share has transitioned from a slow-moving government controlled industry to a fast-paced capital race. Emerging dockless bike share services are creating policy change around the world, and cities are working to allow new models to flourish while protecting the public interest. At the same time, electric bike share systems have been growing and have the potential to greatly expand the market. How can the industry work together to ensure that changes in technology, policy, and funding help us achieve our common goals?

Ryan Rzepecki is the founder and CEO of Social Bicycles. Ryan studied marketing at Penn State University and has a Masters in Urban Planning from Hunter College. He previously worked for the NYC Department of Transportation as a bike planner before founding Social Bicycles in 2010. Social Bicycles was the first company to commercialize dockless bike share systems, and they have deployed over 12,000 bikes in 6 countries. His passion is to make urban transportation more affordable and efficient.

Break-Out Session 3

Bikeshare Lessons from Around the World

Time: 1:30am-2:30pm

Location: Salon Cartier I&II

Moderator: Adrian Popovici, PBSC Urban Solutions, NABSA Board Treasurer

Speakers:

Mia Kohout, General Manager, Vancouver Bike Share Inc.: “Vancouver, BC – a year in review”

Vancouver, BC finally launched a bike share in July 2016. Learn about how this highly anticipated program is doing after 1 year of operations.

Mia Kohout is the General Manager of Vancouver Bike Share Inc, better known as Mobi by Shaw Go, Vancouver’s new public bike sharing program. She is also the co-owner & Editor-in-Chief of Momentum Mag and the founder of Bike to Work Week in Metro Vancouver.

Chris Slade, Project Manager, Bikeplus:  “Insight in to who, how and why in the UK sector”

Bikeplus’ evidence from its first two years of user surveys and data collection answers questions; what proportion of ridership are new cyclists? What extent of car trips have been replaced? What do customers value the most?

Chris played a key role in the launch of Bikeplus and the delivery of the Shared Electric Bike Programme. He currently leads on the first ever UK social equity project for bike share.

Mauricio Villar, COO, tembici: “History of tembici and bikeshare in Brazil”

Recent changes in Brazilian market because purchase of SAMBA’s operations by tembici. Business model in Brazil and what tembici are going to change in projects with the new PBSC’s partnership.

Mauricio has worked with bikehare systems wince 2009 when he began a project to bring the solution to Brazilian cities during his engineering graduation. From this project, tembici was founded and nowadays it is the largest company in Latin America, with presence in 16 cities.

Maggie Yang and Seimi Huang, Launcher, Ofo: “Ofo as a disrupting force in China”

We will cover our founding story and lasting impact on China.

Maggie is a Californian who loves biking, photography, and burritos. She’s currently working as a Launcher with ofo. Seimi is a bicycle enthusiast with a passion for technology and great designs. She manages growth and customer engagement for ofo US in NorCal. In her spare time, her and her 12 lb chihuahua likes to explore the diverse communities in the SF Bay Area.

Advance Your Game: Tips for Speaking to the Media: Workshop

Presented by Mixte Communications

Time: 1:30-2:30pm

Location: International I

Facilitator: Mia Bolton, Mixte Communications

Mia Bolton, Healthy Living Captain, Mixte Communications: “Talking to the Media 101”

It’s going to happen — the inevitable media request. Don’t wait until a reporter is calling you to prepare yourself with easy tips and tricks for navigating a media interview. They don’t have to be scary. In fact, you may even leave this workshop looking forward to that reporters phone call.

Mia Bolton has been helping nice companies tell their stories at Mixte Communications for nearly five years. She’s set the media strategy for a variety of nonprofits at a national level, California statewide level and San Diego local level. Working at a company founded on and named after two wheels, Mia passionately aligns with Susan B. Anthony’s famous reference to bicycles as “freedom machines.” With no car and only a bike, Mia pedals around San Diego bringing media expertise and guidance to a variety of clients all rooted in the same values: making our communities better for all people.

Implementing and Operating Smart Bike, Dockless, and Ebike Systems

Time: 1:30-2:30pm

Location: International II

Moderator: Colby Reese, Decobike, NABSA Board Member

Speakers:

Suzanne Williams-Dorsett, Associate Director, UNC Greensboro: “Implementing and Operating Smart Bike, Dockless, and Ebike Systems”

Discover how UNCG selected LimeBike, and how this dockless system is being implemented in Greensboro, North Carolina. Information will focus on the selection and launch process.

Suzanne brings over 20 years experience to her current position. She is transportation planner and advocate for multi-modal sustainable transportation options including walking, bikes, buses, carpools, car sharing, public transit, and right-sized parking.

Tarani Duncan and Tom Rousculp, Operations Manager, BIKETOWN operated by Motivate: “Playing it Smart: The Interplay Between Ops and Marketing”

Tom Rousculp, Marketing Manager, and Tarani Duncan, Operations Manager, will be presenting on the interplay between operations and marketing, specifically as it can occur in the context of a smart bike fleet. Leveraging location data and flexibility inherent in the technology, operators of smart bike fleets can create simple, responsive systems that better serve the needs of users and field teams alike.

After getting her start at Citi Bike, Tarani now serves as the Operations Manager at BIKETOWN, overseeing the redistribution and maintenance of the largest smart bike system in the U.S. Tarani excels at building custom operational tools, troubleshooting hardware, and undergoing complex data science projects that make the bike share day to day more efficient and more fun.

Krysia Solheim, Business Operations Manager for North America, nextbike: “Smart Bikes & Hybrid Stations”

Smart bike technology allows for hybrid systems that provide users with flexibility and reliability. Implementing and operating these systems blends the challenges and opportunities of both. Future smart ebikes and hybrid systems pose further unique questions on implementation and operations.

Prior to nextbike, Krysia worked on climate change and sustainable transportation planning with the City of New Haven Engineering and Transportation Departments through Viosimo LLC, her consulting company. She has a BS in Environmental Science from the University of Arizona and a Masters of Environmental Management from the Yale School of Forestry & Environmental Studies.

Ryan Rzepecki, Social Bicycles: “Lessons from the Jump Pilot”

Social Bicycles will share what they’ve learned so far from their recently launched pilot of their smart ebike technology, Jump.

Break-Out Session 4

Bikeshare in Small Cities and University Campuses

Time: 2:30-3:30pm

Location: Salon Cartier I&II

Moderator: Tony Desnick, SPIN, NABSA Board Member

Speakers:

Josh Terbush, Communications Manager, Zagster: “The Evolution of Bike Sharing: Expanding our Reach”

The evolution of bike sharing has enabled expansion beyond the big city and into new communities of all types of sizes — from small suburban towns, to office parks, to college campuses. There are many different use cases for bike share, and those use cases are forever expanding as these smaller communities redefine bike sharing to suit their unique needs and means. This presentation will explore how bike sharing is thriving in these new — and often surprising — communities.

Jon Terbush evangelizes bikes and bike sharing as the communications manager for Zagster. Prior to Zagster, he worked for a decade as a reporter and editor with a focus on politics, public policy and other things he found interesting.

Matthew Glaser, Cyclehop

Morgan Ramaker, Executive Director, Madison BCycle: “Building Successful University Partnerships”

We all know that the best way to get around a college campus is by bike. But how do you break through the sea of information college students receive to put bike share on their radar? Madison BCycle shares how an operating agreement with the local university, other partnerships across campus, and targeted student and parent communication have led to high student awareness and use of the bike share system.

Morgan comes to the world of bike share from a background in business strategy and communications in the retail, government, and academic worlds. A two-time graduate of the University of Wisconsin-Madison, Morgan can often be found exploring the beautiful city of Madison on a BCycle.

Suzanne Williams-Dorsett, Associate Director, UNC Greensboro: “Bikeshare at UNC Greensboro”

Learn more about LimeBike’s campus programs at UNCG and NCA&T, as well as their municipal program with the City of Greensboro. Information will focus on operations, marketing and general management.

Suzanne brings over 20 years experience to her current position. She is transportation planner and advocate for multi-modal sustainable transportation options including walking, bikes, buses, carpools, car sharing, public transit, and right-sized parking.

Two Ears, One mouth: A Listening Approach to Implementing Bikeshare With Equity

Time: 2:30-3:30pm

Location: International I

Moderator: Aaron Ritz, Program Manager City of Philadelphia, Better Bikeshare Partnership, NABSA Board Member

Representatives of four cities and one research center will compare notes on how bike share systems can identify real barriers to access and to bridge information gaps for both the public and the system operators.

Speakers:

Timberley Jones, CEO, Spokes Digital Media: “Wheels on The Ground Community Engagement”

Community outreach is constantly evolving. Find out how the Westside Bike Share Champions program utilized creative outreach strategies to effectively engage and empower an urban community to ride Relay Bike Share.

Timberley Jones, developed and manages the marketing, community outreach and experiential event strategy for Relay Bike Share in Atlanta, GA. She is a urban outreach specialist for alternative modes of transportation.

Brytanee Brown, Transform

Sara Studdard, President, Explore Bike Share: “Built by Memphians, For Memphis”

Explore Bike Share is a community driven non-profit launching a 600 bike, 60 station bike share system in Memphis in Spring 2018. The system will expand to 900 bikes, 90 stations in 2019. Memphis began this effort over two years ago with a simple question to community members: Was bike share right for our city? Sara will highlight the ongoing grassroots effort to ensure that bike share is available to as many Memphians as possible and reflects the city’s culture. Other cities are working to retrofit their systems to improve equity where Memphis intends to address it up front.

Explore Bike Share is a community driven non-profit launching a 600 bike, 60 station bike share system in Memphis in Spring 2018. Explore Bike Share made an early commitment to include non-traditional bicycle and bike share users in research of system feasibility. These research conversations played a critical role in developing a proactive, systemic approach that includes those most affected by transportation and economic pressures, such as lack of access to a personal car, home or work not near transit service, long commutes, poverty, historical discrimination, and lack of access to banking and financial services like credit cards. Other cities are working to retrofit their systems to improve equity where Memphis intends to address it up front.

Jennifer Dill, Professor and Director, TREC at Portland State University: “Breaking Barriers to Bike Share: Insights from Residents of Traditionally Underserved Neighborhoods”

As part of a research project for the Better Bike Share Partnership, we surveyed over 1,800 residents living near bike share stations placed in underserved communities in Philadelphia, Chicago, and Brooklyn, along with more than 100 bike share members who had taken advantage of BBSP-related programs, such as discounted memberships, cash payment options, or outreach events. In this presentation, we will discuss findings related to the type of outreach (e.g. community programming or media campaigns) and messaging (e.g. appealing to recreational or utilitarian motivations) that appear to be most effective and appealing to lower-income people and people of color.

Jennifer Dill is a professor of Urban Studies and Planning and director of TREC, the Transportation Research & Education Center at Portland State University. Her research focuses on bicycling, walking, health, and the built environment.

Rebalancing and Equipment Lifecycle

Time: 2:30-3:30pm

Location: International II

Moderator: Mitch Vars, Nice Ride, NABSA Board Member

Speakers:

Christian St-Pierre and Sebastien Labrie, Bixi & Sebastien Labrie, Sales Manager, ProgressionLIVE“Progression : Bike redistribution System”

With more than 4 million trips per year, BIXI Montreal in collaboration with diffusion developed its own bike redistribution system. In this session, we will go through the different steps we took to develop our system and how it help to understand user patterns and give a better service to our users.

Christian comes from a logistics background and over 7 years of experience in bike sharing systems, he can relate on the evolution and improvement of the bike redistribution software used by Bixi Montreal.

With a 12 years background in mobility and solutions selling, Sebastian is in charge of business development at ProgressionLIVE.

Antoine Giraud, Research and Planning Coordinator at BIXI-Montréal: “New ways to follow BIXI bike fleet’s activity and repairs”

New web tool and proven fixing procedure to follow BIXI bike fleet’s activity and repairs. An open door to better maintenance scheduling thanks to preventive maintenance customed per bike and bike fleet parts lifecycle analysis.

Antoine designs and develops business and operational Intelligence web tools.

Ian Smith, Director of Customer Service, Bicycle Transit Systems: “Lessons from Incentivized Rider Generated Balancing”

A longheld ambition of the bike share industry is to incentivize users to make balancing more efficient. Driven by the significant operational costs of balancing, the goals of incentivized rider generated balancing include lowering both financial and environmental costs by reducing van miles as well as improving the overall service and increasing rider engagement. In this presentation you will get a detailed overview of Indego’s IndeHero program, including the use of gamification, the structure/rules of the game, user engagement, customer feedback, and the effectiveness of IndeHero in meeting the goals of incentivized rider generated balancing.

Ian has supported the launch of bike share in Philadelphia, Las Vegas, and Los Angeles, and currently coordinates customer service for all three cities. Over the past two years Ian has been piloting the development of programs to incentivize riders to make balancing more efficient.

Collin Waldoch, Program Manager, Bike Angels at Citi Bike: “Rider incentivization: Bike Angels at Citi Bike”

Citi Bike has been piloting a rider incentivization program named Bike Angels since 2015 to encourage members to adjust their routes and take new trips that improve the balance of bikes in New York. In 2017, the program has grown into a robust operational tool with an engaged base of thousands of “Angels.”

Collin has been managing the Bike Angels full-time since joining Citi Bike in March 2017 from his prior role as a consultant at Bain & Company. He’s shifted from a personal bike to an avid bike share user since moving to Brooklyn (and couldn’t be happier about the shift).

Kim Lucas, DC Department of Transportation

Peer-to-Peer Roundtables

Pick a table-topic that interests you and discuss with your colleagues over a cup of coffee or tea. There will be three table-topic rotations in the hour.

Time: 3:30-4:30

Location: Salon Cartier I&II

Bixi HQ Tour, Keynote, and Reception, Sponsored by Bixi

REGISTER HERE

Visit Bixi HQ for food, drinks, a tour of the facility, and Keynote talk! Buses will be available to take attendees to Bixi HQ, leaving from Centre Mont-Royal at 4:30.

Time: 4:30pm

Location: 5945 de Gaspé avenue

Please register for this event.

Friday, September 1st, 2017

Registration + Breakfast: 8-9am, Centre Mont-Royal, Third Floor

Break-Out Session 5

Bikeshare Disrupted?

Time: 9-10am

Location: Salon Cartier I&II

Moderator:Josh Squire, Cyclehop, NABSA Board Member

Speakers:

Jillian Irvin, US Head of Public Policy, Mobike: “Dockless Bikeshare in Cities”

It will address the most recent evolution of bikeshare in cities: the 4th generation bike and how dockless bikeshare systems can benefit cities.

An experienced lawyer working at the intersection of policy and politics heading up US government affairs for Mobike, Inc.

 

Chris Slade, Project Manager, Bikeplus: “UK Experience of diverse models including dockless and e-bikes”

Dockless has arrived in Bristol, Manchester and London. Station based and hybrid schemes are launching in Brighton and elsewhere. How are these schemes meeting city objectives of increased cycling, service standards and social equity?

Chris played a key role in the launch of Bikeplus and the delivery of the Shared Electric Bike Programme. He currently leads on the first ever UK social equity project for bike share.

Anthony Desnick,  SPIN: “Making Cities Ready for Station-free Bike Share”

Bike share has become a question of urban design. How from a design perspective can cities be ready to greet station-free bike share?

Anthony is a parent, architect, advocate, writer and teacher. He has worked in the bike share business since 2013. His focus has been saving cities from themselves.

Heath Maddox, San Francisco Municipal Transit Agency

Adaptive Bikeshare: ADA/ADOA and Beyond

Time: 9-10am

Location: International I

Moderator: Brian Conger, BCycle

Steve Hoyt-McBeth, Portland Bureau of Transportation: “Adaptive BIKETOWN – Lessons Learned from Portland’s Adaptive Pilot”

Lessons learned and recommendations from Adaptive BIKETOWN, Portland adaptive bicycle rental pilot for people with disabilities.

Steve Hoyt-McBeth is the Program Manager for PBOT’s bike share, bike parking, employee outreach and TDM policy development. He has spent the past 20 years working with cities on sustainable transportation, land use and energy issues.

Lisa Nuszkowski, Founder & Executive Director, MoGo Detroit Bike Share: “Building Adaptive Bike Share in Detroit”

Through a partnership with a local non-profit disability rights organization, MoGo is working to launch an adaptive bike share pilot in Spring 2018. Learn more about the partnership making this happen, funding for the pilot, and strategies Detroit is developing to make bike share more accessible to all.

After five years of planning, Lisa is thrilled to have launched MoGo Detroit Bike Share! Whether running MoGo or leading Open Streets Detroit, Lisa is passionate about improving mobility and quality of life for Detroiters.

Elana Boehm, Director of Operations, Zagster: “Bike Share for Everyone”

As bike sharing moves from a niche service to the mainstream, it’s time to focus on broadening and improving access. Zagster has provided a range of adaptive bikes as part of integrated systems in cities and universities across North America since 2015. Learn more about our successes and challenges, and how we as an industry can do better to attract and support everyone who wants to participate in bike sharing.

Elana Boehm is the Director of Operations at Zagster, where she has scaled operations to launch 95 programs in the past year and support ongoing operations of 200 bike shares across North America. Her previous work spans numerous industries, with a focus on mission-driven for-profits: transportation, sustainability, cleantech, philanthropy, and community development.

Pricing the Ride

Time: 9-10am

Location: International II

Moderator, Dianna Ward, Charlotte BCycle, NABSA Board Vice President

Speakers:

Paul DeMaio, MetroBike: “Single Trip Fare”

Many bikeshare systems in North America follow the European fare model which includes an “all-you-can-eat” buffet pass of unlimited trips for a low annual fare.  The Single Trip pass is creeping into this model and offers a low-cost fare option for individuals wanting solely a one-way trip. This presentation will share the on-going results of Capital Bikeshare’s Single Trip pass demonstration which is one year old.

Paul DeMaio is a D.C.-based transport planner who founded MetroBike, LLC in 2004 and has since worked with public and private sector clients on developing bike-share systems in the U.S. and abroad. DeMaio co-authored the public tender which created Capital Bikeshare in 2010 and continues to consult the locality owners of the regional service.

Tarah Campi, Oregon Cascades West Council of Governments: “Pedal Corvallis: Promoting Equity through Medicaid Memberships”

The Pedal Corvallis community bikeshare program in Corvallis, OR, USA is primarily funded by the region’s Medicaid provider. The bikeshare addresses the social determinants of health by facilitating active transportation. This presentation will highlight utilization and marketing as related to Medicaid members.

Tarah is a transportation planner focusing on bikeshare, transportation options, regional planning, and community engagement, with a background in journalism and nonprofit management.

Lee Jones, BCycle

David White, Executive Director, Healthy Ride: “Price Optimization and Price Disruption in Bikeshare”

Lessons learned from a flat pricing model in Pittsburgh and thoughts on competing on price with dockless bikeshare models.

David is a lifelong cyclist who has always been fascinated by the gains that can be made at the intersection of the public, private, and government sectors. David joined Pittsburgh Bike Share in February 2015 and launched Healthy Ride in May 2015. He has a masters degree from Carnegie Mellon in Public Policy and Management.

Break-Out Session 6

Bikeshare on the Block: Ambassador Programs

Time: 10-11am

Location: Salon Cartier I&II

Moderator: Amanda Woodall, Divvy

Speakers:

Dan Black, Outreach Coordinator, Divvy Bike Share: “Chicago’s Evolving Community Engagement”

2017 is the inaugural summer for Divvy leading outreach and community engagement in-house with a dedicated Outreach Coordinator and a team of Outreach Leaders. This presentation will explore the unique needs of Chicago’s diverse populations, the program’s departure from ambassador-style programming, and the unique focus on equity as it relates to communities of color and low to moderate income communities.

Dan Black is the Outreach Coordinator with Divvy bike share and is responsible for shaping the direction of their outreach and community engagement efforts, which has an overall goal to make Divvy’s membership more reflective of Chicago’s diverse population. Prior to Divvy, Dan promoted Chicago’s first eco-recreation bicycle park as the Outreach Coordinator with Friends of Big Marsh. Dan served as Slow Roll Chicago’s Program & Ride Coordinator, leading citywide outreach for the Divvy for Everyone program for two years as well as managing the organization’s community bicycle ride series. Dan has previously worked in bicycle advocacy, working with the community based program Go Pilsen. He also served as a Bicycle Ambassador through the City of Chicago Department of Transportation.

Waffiyyah Murray, Indego Community Coordinator for the City of Philadelphia’s Office of Transportation and Infrastructure Systems: “The Evolution of Indego’s Community Ambassador Program”

Philadelphia’s Indego Community Ambassador program is a culmination of community influencers and leaders who organize group rides, help plan safety classes, participate in festivals and community forums, and serve as the Indego voice for their community. Currently in its third year, our ambassador program has continuously evolved into an ambassador model that has been replicated in several other cities.

Waffiyyah Murray is the Indego Community Coordinator for the City of Philadelphia’s Office of Transportation and Infrastructure Systems. She works with the Better Bike Share Partnership to ensure equitable access to Indego, the City of Philadelphia’s bike share system. Through her work Waffiyyah is able to connect different community groups and members to Indego programming and resources.

Timberley Jones, Digital Spokes Media/Relay Bike Share: “Influencing a Culture Shift Westside Bike Share Champions”

Relay Bike Share is Atlanta’s first public bike share. This presentation will share lessons learned while developing, launching, and managing a first year ambassador program. Come learn how to engage urban communities through partnerships and experiential marketing.

Timberley Jones, developed and manages the marketing, community outreach and experiential event strategy for Relay Bike Share in Atlanta, GA. She is a urban outreach specialist for alternative modes of transportation.

Rory Lincoln, Program & Access Manager, MoGo Detroit Bike Share: “MoGo Neighborhood Ambassadors”

Come learn about how MoGo’s Neighborhood Ambassador Program has played a critical role in the early success of Detroit’s new bike share system. We’ll examine some of the specific events, partnerships, and other best practices that have helped Ambassadors bring bike share into their neighborhoods.

As MoGo’s Program & Access Manager, Rory has been working to create programs that reduce barriers to using bike share. With an educational background in Communications, Rory became interested in biking as a form of equitable transit while serving in Peace Corps Madagascar.

Beyond Bikeshare: The Impact of Bikeshare on Cities

Time: 10-11am

Location: International I

Moderator: Chelsea Cox, Hamilton Bike Share

Speakers:

Phil Goff, Sr. Associate, Alta Planning + Design: “Revitalizing Inner Detroit Through Bicycle and Transit Infrastructure”

Transportation investments have played a major role in the high levels of revitalization seen in Downtown Detroit, in Midtown and nearby neighborhoods. This presentation will focus on the role that new protected bike lanes, the launch of MoGo bike share and other initiatives have had on improved mobility and livability in the Motor City.

Phil Goff co-leads Alta’s national bike share service area, from the Cambridge MA office. He has lead bike share feasibility studies, business plans and site-planning efforts in a range of cities including Boston/Cambridge, Pioneer Valley MA, Albany NY, Providence RI, Pittsburgh, St. Louis, Detroit and Redmond WA.

Scott Edwards, City of Vancouver: “Feeding a City Bike Share Data”

The City of Vancouver works with ridership and station data to better understand the usage of the system and to plan for future system changes and expansion. In addition to system understanding we also use Bike Share Data to analyze the impacts of other City initiatives such as new infrastructure, events or amenities on its communities.

Scott Edwards has over 20 years of experience in municipal engineering with a focus in transportation and public space, bringing innovative projects and programs to Vancouver’s enhance vibrant public realm. Scott has been instrumental in the planning, development, and implementation of public bike share in the City of Vancouver over the past decade.

Thea Jones, Program Manager, Everyone Rides Initiative, Hamilton Bike Share: “Everyone Rides Initiative: Making Hamilton Bike Share more Equitable”

An introduction to the methods and practices Hamilton Bike Share is implementing to make their bike share equitable to all residents and why this initiative is important.

Born and raised in the Okanagan Valley British Columbia, Thea Jones studied Fine Art at Concordia University in Montreal and received her Masters in Fine Art from York University in Toronto. She worked as the Program Coordinator at Charlie’s FreeWheels, which teaches youth in Regent Park how to build bikes and ride safely in Toronto. Jones started working as the Program Manager of the Everyone Rides Initiative at Hamilton Bike Share in November of 2016.

Carter Stern, Houston Bike Share

Kate Fillin-Yeh, Strategy Director, NACTO: “Lessons from the Better Bike Share Partnership”

An overview of the findings from the Better Bike Share Partnership’s work over the past three years, with a focus on bike share’s impact on cycling, safety, and economic health.

Kate Fillin-Yeh specializes in policy and planning around bike share and cycling strategy, safety and Vision Zero, expediting project delivery, and other key issues for cities. She has close to a decade of experience in transportation including at the New York City Departments of Transportation (NYC DOT) and of City Planning. At NYC DOT, Kate designed and implemented Citi Bike, the nation’s largest and most heavily used bike share program, and was a lead author of Mayor de Blasio’s Vision Zero Action Plan.

Boosting Bikeshare Ridership through Group Rides and Events

Time: 10-11am

Location: International II

Moderator: Steve Hoyt-McBeth, Portland Bureau of Transportation, NABSA Board Member

Speaker:

Brendan Stuckey, Zyp Bikeshare

Edward Inlow, Chief Executive Officer, Shift Transit: “Toronto Free Ride Wednesday Promotion”

A summary of the execution and results behind Bike Share Toronto’s Free Ride Wednesday promotion in July of 2017.

Chief Executive Officer of Shift Transit, the company operating the programs in Toronto, Detroit and Tucson (fall 2017).

Dianna Ward, Charlotte BCycle

Tim Willingham, Events Manager, Austin B-Cycle: “Maximizing Revenue and Logistical Capabilities at Large-Scale Events”

Large events like music festivals can be a massive boon to a bikeshare system’s ridership and revenue. This presentation will touch on the effects an event can have on a city and how to efficiently capitalize on the opportunity.

Tim joined the Austin B-cycle team in 2015.

Pierre Parent, Communications and Alliances Manager, Bixi: “Creating growth through partnerships”

How BIXI brought together multiple partners to help boost a concept that would drive thousands of new users.

Pierre joined BIXI in 2015 after spending most of his carreer in the marketing and advertising industry.

Peer-to-Peer Roundtables

Pick a table-topic that interests you and discuss with your colleagues over a cup of coffee or tea. There will be three table-topic rotations in the hour.

Time: 11am-12pm

Location: Salon Cartier I&II

Closing Keynote and Remarks

Time: 12:30-1:30pm

Location: Salon Cartier I&II

Keynote Speakers: 

Alexandre Taillefer, Teo Taxi

Title of the talk: “Bikesharing and taxis: an organic partnership for a sustainable mobility”

The talk will aim to demonstrate that solo driving is costly for society and individuals and that different types of solutions can be implemented to achieve a sustainable, efficient, affordable and attractive transportation system for all.

As managing partner of XPND Capital since 2011, an investment fund for companies in the transportation, technology, media and entertainment sector, with nearly $ 100 million, Alexandre Taillefer is a serial entrepreneur that became known publicly thanks to his participation on the television show « Dans l’Oeil du Dragon ».

At the age of 21, he founded Intellia (1993), which further became Nurun, an interactive agency owned by Publicis. In 2001, he founded Hexacto, which within two years became a world leader in mobile gaming and was bought by Jamdat Mobile and later by Electronic Arts. In 2007, he co-founded Stingray Digital, a public company that broadcasts music daily in more than 100 million households around the world. He founded Téo in 2015, an all-electric taxi company that revolutionized the industry.

He chairs on numerous boards including GSM Project, IPerceptions, Communications Voir and Lion Buses.

A tireless advocate of culture, he was a member of the board of directors of the Opéra de Montréal from 1996 to 2012. He is chairman of the Steering Committee of Montréal, Cultural Metropolis. Since 2012, he has been Chairman of the Board of Directors of the Montreal Museum of Contemporary Art, which has since undergone a major revitalization.

He also pens a socially engaged column for the newly revamped monthly publication Voir and does not hesitate to share his ideas and his passion as a speaker.

Philippe Schnobb, STM

Title of Talk: STM and BIXI: Essential partners of integrated mobility

Philippe Schnobb is an enthusiastic user of public and active transport. Bus, metro, bike, taxi… he is well aware of the multiple options available with combined mobility.

As a Radio-Canada journalist for 27 years, he often covered issues related to public transit. His reports as municipal affairs editor as well as his various feature stories often gave television viewers greater insight into the way the STM operates. He also authored a book titled Faire-part pour mariages forcés and published by Lanctôt in 2001, around the time of the municipal mergers.

Over the course of his professional life, which led him to work at several regional Radio-Canada stations, he pursued studies in history and communications at the University of Ottawa, the Faculté Saint-Jean in Edmonton and at UQÀM. He was secretary-treasurer and member of the executive committee of the Fédération professionnelle des journalistes du Québec (FPJQ) from December 2002 to November 2010. In that role, he was responsible for the FPJQ’s budget and for the magazine -30- and contributed to the development of the Fédération’s overall strategy.

Since November 28, 2013, Philippe Schnobb has held the full-time position of chairman of the board of directors of the Société de transport de Montréal, where he represents public transit users. He is also chairman of the board of the Association du transport urbain du Québec (ATUQ) that comprises the nine public transit bodies in Québec and holds a seat as an observer on BIXI’s board of directors.

Bixi On-Bike Tech Tour: Ride + Q&A

REGISTER HERE

Take a tour with Bixi staff and receive a curated tour of the best bicycle and bikeshare infrastructure Montreal has to offer.

Time: 1:30-3:30pm

Location: Meet in the lobby of Centre Mont-Royal @ 9am for departure

Led By Bixi staff

Please make sure to register for this event.

Behind the Scenes with PBSC: Facility Tour and Q&A

REGISTER HERE

An opportunity to see behind the scenes of PBSC headquarters and ask everything you’ve wanted to know. PBSC will be providing a shuttle from the conference venue to their facility.

Time: 1:30-3:30pm

Location: 1120 Boulevard Marie-Victorin, Longueuil, QC

Please register for this event.